April 2009
1 post
The Red Pill Might Just Mean "Chill Out"
Wow — talk about swallowing the big proverbial red pill — only that pill is the equivalent of a quaalude. That’s what, in essence, Paul Flanigan wrote today in response to tracking digital signage advertising ROI. And I think what he has to say makes a lot of sense.
Basically, Flanigan is encouraging the industry to stop and smell the flowers — to slow down — and...
March 2009
7 posts
Who Designated YOU King or Queen of Digital...
I find it so interesting that in this day and age, EVERYONE has the power to brand — or rebrand (or completely invent for that matter) — themselves via social media. It’s a trippy experience to get to know someone solely on spurts of 140 characters or less — trippy, but wonderful. I mean, what are the odds in the real world capacity that we would have the opportunity to...
The Measuring Matrix - What's Real and Are We...
Much has been said during the past couple of months regarding measurements and digital signage. As more and more advertisers — and the agencies that represent them — explore the possibilities of delving into this medium, the most common question asked after CPM is, “How do you measure ROI?”
Most answers I hear in response are answers I’d expect to hear at a lame...
Captive Audience Advertising - Television 2.0
Last week’s DSE was many things to many people, but to me, it was all about what works — and what doesn’t — in the advertising arena. Many of us learned more about dealing with advertising agencies and the conundrum of making agencies understand why digital advertising is an important component to campaigns. I also received a pretty good education on how and why agencies...
Effective Digital Advertising - Is There a Better...
I’ve always been keenly aware of large store digital signage installs. Even before getting my proverbial feet wet in this industry, I was drawn to the concept. They did, indeed, catch my attention, if only for a second. But, did they make me buy anything? Honestly, no.
I never really thought about why until I became part of it — I, like many others, go to the store on a mission...
5 tags
DSE 2009 - Same as it ever was?
Despite this year’s DSE being bigger and better than ever with more innovative applications and developments, it seems as if while the digital technology of delivering information is improving, the overall system philosophy (i.e. human element) is not.
As I sat in The Advertising Agency Perspective on the Digital Out-of-Home Industry, I was impressed with the panel and their forward-thinking ways...