The Red Pill Might Just Mean “Chill Out”
Wow — talk about swallowing the big proverbial red pill — only that pill is the equivalent of a quaalude. That’s what, in essence, Paul Flanigan wrote today in response to tracking digital signage advertising ROI. And I think what he has to say makes a lot of sense.
Basically, Flanigan is encouraging the industry to stop and smell the flowers — to slow down — and explore the multitude of potential digital signage brings to the advertising world. As he puts it, “Rome wasn’t built in a day.” Neither were our traditional television measuring standards. Check it out — it’s a long read, but worth it.
So, I ask you guys out in the digital signage universe, why are we so quick to place limitations (or guidelines or standards or whatever else anyone wants to call them — they are, in fact, limitations — all based upon an old and tired measurement system) on an industry that has so much untapped potential?
I propose we all step back, relax and take Flanigan’s red pill — let’s not think limitations — we’re killing this thing before it even has a chance to really begin.
2 years ago • 0 notes